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Has your traffic rank dropped? 04/08/2005
Generating traffic through a custom toolbar) 04/10/2005
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Pentecost: Greek pentekoste, "fiftieth day"
Triptych: In art, three painted, carved, or otherwise
decorated panels that are hinged together
Has your traffic rank dropped?
After the Holy Week, this website's traffic has lessened and the traffic
rank has dropped by stages, considerably. The drop was quite noticeable
because of the increments of loss - usually by 10,000s or by 15,000s. It
has now stabilized to a decrease in traffic rank by about 25,000+ points.
There are reasons for this traffic rank drop. And one reason which I
knew would probably affect it was the decision to stop all Internet
activities during the duration of the Holy Week. The only things that
were operative in the WebNetwork were the lists which were open to
prayer requests. And truly, as I predicted, visits to the webpages have
decreased and hits have lessened. After the Holy Week, the resulting
traffic rank drop has resulted in a big 25,000+ points loss. But the
inoperation of Internet activities in the website during the Holy Week
were not only the reasons for the traffic rank drop. There were others
also and we shall examine and analyze what these others were.
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What other factors caused the traffic rank drop?
These are probable causes and reasons that added to the traffic rank drop:
- After using W3C Link checker, I found out that many of this
website's link partners links were broken. I had to change them
from a hyperlink to a text reference. The traffic that probably
came from this link has for certain been blocked.
- I noticed that after link exchanges with many partner links that
were too low in traffic rank there was also a considerable traffic
rank drop after the link exchange. It seems that we cannot get both
PageRank and traffic rank. Sometimes we have to sacrifice traffic
rank for PageRank 'points'.
- After checking some internet niches in which this website is
found in, I noticed that it had poor SERPs (Search Engine Results
Positioning). It may have been due to competitor websites who
have improved their SEO (search engine optimization) during the
time that the website was not in operation for one week.
- Also, with the decision to stop and cease from all Internet
activities the productive capacity of the website in terms of link
exchanges, production of contents and articles, and constant
feeding of information through the RSS Feeds of the blogs and
the CIM customized toolbar, could have lost the steady traffic
progress momentum the website has charted its course for.
- One final contributory factor for the traffic rank drop could
be the traffic rank drop of your link partners themselves. As we
know, in the Internet we are part of a network. When one goes
down, we all go down. When one goes up, we all go up.
Everything is interconnected.
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How can we regain what we have lost from the traffic
rank drop?
First, there are things beyond our control. Like the traffic rank
drop of our link partners. This is beyond our website's control.
However, there are some things we can do to regain back that traffic
rank we once had. First, we can contact our link partners and ask what
happened. They could have moved to another domain without a 301
redirect (a redirecting code to get to the new domain). Second,
we can improve our SERPs by again focusing on our SEO. This means
producing subsequent contents and articles which apply well SEO
techniques. Third, we can be careful in our link exchanges. We
should not, in succession, get link partners who are all too far
from our website's traffic rank range. Otherwise, our traffic rank
drop will be inevitable. And finally, we can extend our activities
in the Internet. We can see where we can expand in terms of linking
with sites that are higher in quality but still within the same
range as our website.
Though we may have experienced a traffic rank drop, things can
be regained. With the right amount of work and quality techniques,
we may even achieve more than where we have been before. Let our
motto be, "one setback equals two steps forward". And our work
will really be a "greater than" or a "more than" equation in terms
of the productivity and fruitfulness of all we have worked for.
Dennis-Emmanuel Cabrera
April 8, 2005
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